Start with the customer
Value is not added by formula. It is experienced by a person. The work begins by understanding what that person is trying to accomplish.
PROJECT 01A project of the Kingman Institute
Entrepreneurial economics for real life
THE VALUE
CREATORS
Business is not a collection of departments, spreadsheets, or administrative routines. It is a human process of discovering what matters to other people—and finding better ways to provide it.
Visit The Value Creators ↗01 The project
Learn economics by learning how value is created.
The Value Creators translates Austrian economics into a practical way of thinking about customers, entrepreneurship, innovation, and growth.
Its ten-module course, podcast, articles, and learning resources are designed for business leaders, university students, independent learners, and anyone who wants to understand enterprise from the entrepreneur’s point of view.
02 The value-creation mindset
Think less like an administrator.
Think more like an entrepreneur.
Act under uncertainty
Entrepreneurs cannot wait for perfect information. They use judgment, test ideas, learn from response, and adapt as new knowledge emerges.
Build through discovery
Good businesses are not produced by static plans. They develop through curiosity, experimentation, feedback, and continual value creation.
03 Built to be used
Course. Conversation. Application.
A ten-module course
Short lectures, case studies, readings, and questions build a coherent foundation in value creation and entrepreneurial thinking.
The Value Creators Podcast
Conversations with entrepreneurs, scholars, authors, and practitioners show how the principles work in changing markets and real organizations.
Tools for better judgment
Frameworks and practical resources help learners understand customers, recognize opportunity, test ideas, and keep adapting.
The ideas continue
Venture Mode
Hunter Hastings and Mark Packard carry the value-creation approach into organizational leadership—showing businesses how to escape the administration trap and create the conditions in which entrepreneurial people can act.
Purchase the book ↗